Organisational Timetable

Media Theory - Andrew Goodwin and John Stewart

Media Theory

Andrew Goodwin:

Andrew Goodwin’s theory behind a successful music video is that the music video has to have certain key features or a majority of the features. These key features consist of:
· Demonstrate genre characteristics
· Relationship between the lyrics of the song and the visuals of the video
· Relationship between the music and the lyrics of the song
· Lots of close ups of the artist or the vocalist of the band
· There is frequent reference to the motion and action of looking
· Often intertextual references (usually to other music videos, films, and TV programs)

Coldplay – The Scientist (music video)

http://www.youtube.com/watch?v=EqWLpTKBFcU

Lyrics for Coldplay – The Scientist

Come up to meet you, tell you I'm sorry
You don't know how lovely you are.
I had to find you, tell you I need you,
Tell you I set you apart.

Tell me your secrets and ask me your questions,
Oh lets go back to the start.
Running in circles, Coming' in tails
Heads on a science apart.

Nobody said it was easy,
It's such a shame for us to part.
Nobody said it was easy,
No one ever said it would be this hard.

Oh take me back to the start.

I was just guessing at numbers and figures,
Pulling the puzzles apart.
Questions of science, science and progress
Do not speak as loud as my heart.

And tell me you love me, come back and haunt me
Oh and I rush to the start.
Running' in circles, Chasing' tails
Coming' back as we are

Nobody said it was easy,
Oh it's such a shame for us to part.
Nobody said it was easy,
No one ever said it would be so hard.

I'm going' back to the start.

Ohhhh oooooo
Ahhhh oooooo
Ohhhh oooooo
Ohhhh oooooo

This music video demonstrates genre characteristics because the lyrics are very emotional just like the video is; which links in with the genre of the song, as it is quite an emotional rock band music genre.

The title of this Coldplay song is called ‘The scientist’. The lyrics of the song relate to the title of the song e.g. I was just guessing at numbers and figures, Pulling the puzzles apart. Questions of science, science and progress, Do not speak as loud as my heart. These lyrics both relate to love (emotions) and to science, as he is suggesting that life is a puzzle and that he doesn’t speak as loud as his heart. Even though the lyrics and the title of the song link in together, the lyrics and the visuals of the video also link in together. This is because the lyrics of the song are extremely emotional just like the actually visuals of the music video. The lyrics of the song are quite difficult understand, all you really know is that he missing his love of his life, and that he wants to go back to the start; when he was happy. The video shows that there was an accident where his love of his life dies, and throughout the video he travels back to the start; before the accident when he was happy. So from listening to the lyrics and watching the music video, you understand exactly what is happening and what did happen. This shows that there is a massive relationship between both the lyrics of the song and the visuals of the music video.

When you listen to the music of the song and the lyrics of the song, you understand that there is a very emotional relationship between the two of them. At the start of the song the lyrics are telling a story, which links in with the music as the music is quite quiet; it doesn’t overpower the lyrics. But near the end of the song the music gets more powerful when Chris Martin goes back to the start. The lyrics start to make more sense e.g. the visuals show before the accident when Chris was happy, and that is when the music is more powerful because the main character is more powerful and happy; not heartbroken. This contrast between the lyrics of the song and music of the song show that there is also a massive relationship between the two of them.

The visuals of the music video show that the whole video itself, focuses on the main character; Chris Martin. Throughout the video there are many close ups, long shots and tracking shots of the main character who is also the vocalist of the band; Coldplay. This shows and reminds the target audience of the video who the band is; because Chris Martin is a huge musical icon throughout the world, so everyone knows who he is and what band he is from. If one of the other band members solely featured in the video then not as many people would know which band is performing the song, but if the video focuses on Chris Martin then everyone knows who the band performing is because he is a global musical icon.

Throughout the music video there is many different types of camera angles and movements used in order to represent the video and to show the main character telling his story. The main character throughout the video is travelling backwards in order to get to the start; when his life was happy. This adds clever and interesting detail to the video which gives the video its own unique touches.

Throughout this music video there aren’t any intertextual references such as other music videos, TV programs or films. This is rather unusually as most music videos involve intertextual references, but in this case; this music video doesn’t need any intertextual references due to the video having its own unique feel to it. This is because even though the video doesn’t involve any intertextual references, it is still very successful because it is such a clever and creative video because of the ideas used.

John Stewart:

John Stewart as a person was incredibly interested in the concept of intertextuality within various music videos. Stewart’s theory behind a successful music video was that he believed that the majority of visual references come from three areas which consist of: fashion, cinema, and art.
· Examples of fashion included in music videos include: Robert Palmer – Addicted to love
· Examples of Cinema included in music videos include: Will Smith – Men in Black (Men in black), Chase & Status featuring Plan B – End Credit (Harry Brown), Aerosmith – Don’t wana miss a thing (Armageddon), Celine Dion – My heart will go on (Titanic), Bryan Adams – Everything I do (Robin Hood), Elton John – Can you feel the love tonight (Lion King), Faith Hill – There you’ll be (Pearl Harbour), Paramore – Decode (Twilight), Madonna – beautiful stranger (Austin Powers), Whitney Houston – I will always love you (Bodyguard), and Whitley Houston – I have nothing (Bodyguard).
· Examples of Art photography included in music videos include: George Michael – Freedom

Paramore – Decode (Twilight)



Lyrics for Paramore - Decode

How can I decide what's right?
When you're clouding up my mind
Can't win your losing fight all the time
Not gonna ever own what's mine
When you're always taking sides
You wont take away my pride
No not this time
Not this time How did we get here?
I use to know you so well How did we get here? Well, I think I know
The truth is hiding in your eyes
And its hanging on your tongue
Just boiling in my blood,
But you think that I can't see
What kind of man that you are
If you're a man at all
Well, I will figure this one out on my own
(I'm screaming "I love you so..." But my thoughts you can't decode)
How did we get here?
I use to know you so well
How did we get here?
Well, I think I know
Do you see what we've done?
We're gonna make such fools of ourselves
Do you see what we've done?
We're gonna make such fools of ourselves
How did we get here?
I use to know you so well
How did we get here?
Well, I use to know you so well
I think I know
I think I know
There is something that I see in you
It might kill me I want it to be true

Out of the three key concepts of intertextuality within music videos, Cinema is used throughout the Paramore music video for their hit track Decode. This is because the Paramore song was used in the Twilight film and has gained global recognition because of the song being used in a famous and epic film. Twilight started out as a romantic fantasy novel, but as it gained an awful amount of attention, it then got created into a brilliant film by director Catherine Hardwicke.

The music video for ‘decode’ by Paramore, includes a lot of footage from the film Twilight, but at the same time a lot of performance. The footage from the film is instantly recognisable because Twilight is a globally recognised film and the film won both the Scream: Best fantasy film, and MTV: Best movie award plus nineteen other awards from such award ceremonies such as: Bravo’s A list awards, MTV movie awards, Young artist awards, Teen choice awards, and Scream awards. This information shows that Twilight was an instant global success grabbing awards at each award ceremonies the film was entered in. Throughout the film there is a massive amount of band performance which is a very different to other music videos which involve film footage; this is because music videos which involve film footage mostly focus on the film rather than band performance. So this already shows that the music video for Paramore – Decode is incredibly unique.

The music video itself involves a high amount of band performance which is extremely different to current music videos which involve footage from existing films. This is because music videos such as Elton John – Can you feel the love tonight (Lion King) has near no performance and involves mostly footage from the film, and Chase & Status featuring Plan B – End Credits (Harry Brown) which has a fair amount of singing involved but includes a majority of film footage and on scene footage.

The Paramore music video for their hit track ‘Decode’ includes a healthy amount of band performance which is why the video itself is so effective and unique. The band performance which is included within the Paramore music video consists of various angles and shots ranging from: close ups of lead guitarist, panning shots of lead guitarist, panning shots of the drummer, close up of lead singer, hand held shots running through forest which is located in the film Twilight, zoom out shots of band members, high angle shots of lead singer, dolly shots of band members, straight cut shot of Paramore band, low angle shot of lead guitarist, dolly shot of drummer, dolly shots of lead singer, Close up of lead singer strolling her hand through the forest which parts of the film Twilight is filmed in, close ups of drummer hitting symbols, close up of lead singer appearing to be travelling backwards, high angle shot of band members, close ups of lead singer appearing to be travelling forwards, tilted angle shot of lead singer, over the shoulder shot of lead singer singing with drummer in background, low angle shots of Paramore band, and high angle shots of Paramore band.

The effective and creative band performance is combined with extremely good shots of the footage which is taken within the film Twilight. The footage which is taken and imported within the Paramore music video is well executed filming and goes with the footage within the Paramore music video. This is because the scenes included within the footage go with the correct scenes within the music video e.g. close ups of the lead singer of Paramore when she sings the verse: ‘I use to know you so well’; this verse is an extremely important verse during the whole song, and during the music video the lead singer really goes for it when she sings that specific verse.

This analysis of this Paramore song shows that John Stewart’s theory is correct in that the majority of visual references come from a certain area which includes Cinema. This is because the Paramore music video involves a high amount of footage from Twilight, which is why the song is featured within the film, Twilight. This shows that specific music videos are made up of a certain visual reference e.g. fashion, cinema, and art photography.

Analysis of Similar Videos and Artists

The Killers – Bones



After viewing the Killers music video for their hit track ‘Bones’, I personally think that the video itself is incredibly creative and stands out really well. The idea of the characters in the video turning into skeletons is an extremely crazy idea but it seems to pull itself of, because the lyrics suit the video which makes the video look really good.

The video switches from performance base to narrative base which gives a good mixture of the two as it keeps on switching between them; you don’t get bored watching the music video. Straight away you know that it is going to be a rock song due to the fact that the start is narrative which then shows a wide angle shot of the band; The Killers.

The structure of the music video in my opinion; is incredibly good as there is an equal balance of both narrative and performance. The band in the music video is performing in front of massive visual screen which is of the actual narrative in the video. So throughout the video there is always narrative because even when the band is performing the narrative is behind them on a massive screen; this makes the music video rather unique and very effective.

Straight from the start of the music video there is many great shots used e.g. the mid two shot of the couple sitting in their car; this establishes what location they are in and what the location of the music video is going to start of from. Great shots within a music video are very important for the video to be a success; so this point proves that this music video is a success e.g. there is a shot of the bass guitarist playing which is usually an average band performance shot but in this shot the bass guitarist is a skeleton with clothes on. This little bit of extra detail gives a huge effect to the video and makes it unique in so many different ways.

In my opinion I think that the success of this video comes from the fact that it is so unique. Not only the video includes humans who then turn into skeletons according to the lyrics of the song, the band is performing in front of a massive screen which has the narrative from the video on it. I don’t think this type of video has been produced before so I personally think that the video it is very unique. In my opinion, the special effects used in the music video are to a very high standard which is also part of the reason to why I think this video is so successful. This is because if the video was very boring and didn’t have any uniqueness to it then it wouldn’t be a success, but as it has extremely good special effects and unique ideas about the narrative and performance then it is definitely a success.

Most rock band music videos involve mostly band performance shots and a little bit of narrative which is the usually potion for a rock band music video. But this music video has an equal balance between both narrative and performance base which makes this music video different to other rock band music videos but in a very good effective way.

The target audience for this music video is probably old teens to people in their twenty’s, who like to listen to rock music and in particular bands such as The Killers and Coldplay. They are targeted by the uniqueness of the video as it is so creative just like The Killers; as there aren’t many bands like them. The video is creative because of the ideas used e.g. humans turning into skeletons according to the lyrics, and the band performing in front a massive screen with the narrative on it. These ideas are very creative which is how the target audience is targeted.

The Killers - Somebody told me




After viewing the Killers music video for one of their most well known track; ‘Somebody told me’, I personally think that the video itself is very plain but at the same time quite creative because of the location which the band is located in.

The structure of the video consists completely of band performance, due to the fact that the band is playing in front of a big in the middle of no where. The screen used in the background behind the band shows close ups and various other shots of the band members including wide angle shots. The screen also shows images of the odd girl dancing in front of the screen with bright pink colours lit up behind her, and the logo for the Killers lit up on the screen. As there is no narrative or concept base used in the video, I personally think that the video itself is rather boring as there is no uniqueness about it.

During the video there are many great camera shots and angles used which makes the video stand out a little bit more than it already does; this is because the video is purely of band performance which makes the video quite boring. Using various band shots and angles breaks up the video a little bit which makes it not as boring.

I personally don’t think that the music video for ‘Somebody told me’ is successful due to the fact that I find it quite boring and dull; this is because it consists purely of band performance and involves no narrative or concept base. If the video was a little bit more creative and didn’t just involve performance then it would be successful because the band performance in this video is rather good but gets boring after a couple of minutes.

Most rock band music videos involve mostly band performance shots and a little bit of narrative which is the usually the correct potion for a rock band music video in order for the video to be successful. But this isn’t the case in this music video as it consists completely of band performance shots and no narrative or concept base is involved at all.

In my opinion the target audience for this music video is old teens to people in their late twenty’s or early thirty’s, people who like to listen to rock music and in particular bands such as The Killers, Razorlight, and Coldplay. People in this age group are usually targeted by the uniqueness of the video and the creativity of the video and the band itself e.g. the Killers. But in this case the Killers have opted for targeting their target audience by consisting the music video entirely of band performance and band shots on a large screen behind the actual band. Even though the idea of purely band performance is quite boring, it is also quite creative with the fact that there is a big screen behind the band. No other bands involve big screens placed behind the band in there music videos which again suggests that the Killers are a unique band.

The Killers - When you were young



After viewing the Killers music video for one of their most successful track; ‘When you were young’, I personally think that the video itself is incredibly creative and very touching; as in the storyline. The majority of the Killers music videos consist highly of band performance in front of a big colourful screen which is the complete opposite to this video. The idea of the very touching and sad storyline linking in with the words of the song works really well, and the narrative of the video is very unique on its own which is one of the reasons why this video is so successful and unique.

The video itself consists highly of narrative but does involve band performance, which at the end of the video is included in the narrative as the main woman in the video walks past the band. The killers are well known for including mostly band performance in their music videos but in this specific music video they include mostly narrative. The narrative in the video links in really well with the lyrics of the song which gets the audience more involved, and doesn’t allow the audience to get bored with the video. During the video there are short shots of the band performing which is a really good insert into the video as it breaks up the narrative a little bit and keeps the audience involved in the video.

Throughout the music video there are many great shots used e.g. near the start when there is a close up tracking shot of the main man in the video driving his car, then he suddenly sees the woman which grabs his attention; so there’s a really serious frightened facial expression from him. Great shots within a music video are extremely important for the video to be a success; so this point proves that this music video is a huge success e.g. there is a great wide angle shot which has the entire band performing in, in a bar. This shot establishes which people are part of the band and which location they are playing in.

In my opinion I think that the success of this specific Killers music video comes from the fact that they haven’t produced a video like this before so it makes the video rather unique. Not only the video includes a very unique and touching narrative, it also includes great band shots which break up the narrative brilliantly. The killers have never produced a video like this before so that it why I personally think that the video is so unique and successful. The narrative in the music video is to a very high standard which is also part of the reason why I personally think this video is so successful. Part of the reason is because if the video was just performance or even narrative then it would be quite boring, but as the Killers bring in a bit of performance base then that breaks up the narrative extremely well.

The majority of rock band music videos involve mostly band performance shots and a little section of narrative which is usually the average rock band music video. But in this specific music video they is mostly narrative and a little bit of performance base which balances out the video really well. This is also the reason why the video is so successful and unique because not many rock Band music videos involve mostly performance base. The majority of narrative makes the video a lot different to other rock band music videos but in a very good and effective way.

The target audience for this music video in my opinion is old teens to people in their late twenty’s an early thirty’s, who like to listen to rock band music an particular bands such as the Killers, Coldplay and Razorlight. The target audience is targeted by the uniqueness of the video because the majority of narrative and a little bit of band performance makes the video very creative, and unique in its own way. The video is very creative just like the Killers are which is another reason why the video and the song itself are so successful.

The Killers - The world we live in



After viewing the Killers music video for one of their lesser known hit track ‘The world we live in’, I personally think that the video itself is very creative due to the narrative and the various unusual camera shots used. The idea of the calm beautiful location links in really well with the lyrics and the actual music of the song, which creates a really good effect.

The video involves both performance and narrative but focuses mainly on narrative. This extra bit of detail gives the video a good balance between the two and makes the video stand out really well; as The Killers are well known for more performance shots than narrative. If the video consisted purely of either narrative or performance then the video would be rather boring to watch. But as it involves both, the video is really effective and doesn’t exactly get boring. Straight away at the start of the video, you have a feeling that the song is going to be a rock song. This is due to a low angle establishing shot of the band members walking along a bridge, then standing looking over at a view at the beginning of the video.

The structure of the music video in my opinion; is incredibly creative as it involves mostly narrative rather than performance; which is completely the opposite of a stereotypical rock band music video. From The Killers music videos which I have seen, they consist of performance which involves all of the band members playing the instruments which they play in the band. But in this music video the only type of performance is Brandon Flowers singing the lyrics of song in various locations which is quiet usual for a Killers music video, but it proves to be rather effective.

Straight from the start of this music video there are many shots used e.g. the low angle establishing shot from under the bridge; which establishes where the shot is being taken from and shows the band members walking across the bridge. Great shots within a music video are very important for the video to be a success; so this point proves that this music video is a success e.g. the close up of Brandon Flowers singing through a hole in a wall; this is another great shot which is included within the music video.

In my opinion I think that the success from this music video comes from the great and unusual shots used; that is also part of the reason why I think the video is so unique. Not only the video is full of great shots, it is also full of great locations which adds a little bit of extra detail to the video and makes it a lot more effective. I don’t think this type of music video has been produced before so I personally think that this video is extremely unique in its own way. This is because if the video didn’t involve great shots and great locations then it wouldn’t be very successful and wouldn’t be as unique as it already is.

The majority of rock band music videos involve mostly band performance shots and a little bit of narrative which is a great balance for rock band music videos. But for this music video there is mostly narrative and a little bit of performance, which makes this video extremely different to other rock band music videos but in a very effective way.

In my opinion the target audience for this music video is old teens to people in their twenty’s and early thirty’s, who like to listen to rock music an in particular bands such as The Killers, Coldplay, The White Stripes. The audience is targeted by the uniqueness of the video as it is extremely creative just like The Killers; as The Killers are a unique band. The video is creative because of the ideas used e.g. great and unusual shots.

The target audience for this music video is probably old teens to people in their twenty’s, who like to listen to rock music and in particular bands such as The Killers and Coldplay. They are targeted by the uniqueness of the video as it is so creative just like The Killers; as there aren’t many bands like them. The video is creative because of the ideas used e.g. humans turning into skeletons according to the lyrics, and the band performing in front a massive screen with the narrative on it. These ideas are very creative which is how the target audience is targeted.

The White Stripes - The hardest button to button



After viewing The White Stripes music video for one of their less successful tracks; ‘The hardest button to button’, I personally think that the video itself is extremely creative and rather fun to watch. The White Stripes are a very unique band which means that they have their own unique style. The White Stripes music video usually always consist of band performance and unusual but very effective special effects, and in this music video there is purely band performance but the band members play whilst they go round various locations which gives the video a very unique effect. The band member’s move on the baseline which gives the video a very unusual effect because it hasn’t been seen before in a music video but it is a very unique and effective effect.

The video itself consists purely of band performance but when the members of the band move on the baseline, this shows a bit of narrative within the video. If the video consisted of just standard band performance then it would be rather boring to watch but as The White Stripes are a very unique band they bring that into their music videos. As the video consists of exciting band performance and not standard band performance, this means that the video is rather fun to watch and is quite exciting; isn’t boring to watch. The idea of the band moving on the baseline is the fact behind the video being very unique and effective; and that the main part behind the success of the music video.

Throughout the music video there are many great and exciting shots used e.g. the close up of the drummer in the band playing, but on each beat she moves further away which is a very creative shot which proves effective. Great shots within a music video are an extremely vital and important factor in order for the video to be a success; so this point definitely proves that this music video is a massive success e.g. there is a great wide angle shot of the guitarist and the drummer playing whilst they move on each beat down a tunnel towards a train subway.

In my opinion I think that the success of this White Stripes music video comes from the fact that it is the same style as other various White Stripes videos, but very unique compared to other rock band music videos; as this type of video hasn’t been produced before apart from existing White Stripes videos. Not only the video is very unique just like the band themselves are, the video is very creative and is full of great shots which link in with the music very well. The main part of why this music video is very successful is due to the creativity of the shots used, and the fact that on each beat the drummer and the singer move; which is why this video is so creative.

Nearly all rock band music videos consist highly of band performance shots and a little bit of narrative which is usually the average rock band music video. But in this White Stripes music video there is entirely band performance but it is also mixed with narrative at the same time which makes the video rather effective. On every beat in the song, the drummer and the guitarist move which gives the video its own uniqueness as there aren’t any other rock band music videos like this specific one. Even though this video consists entirely of band performance, it is extremely different and unique compare to other rock band videos which consist highly of band performance; as this band performance isn’t boring.

The target audience for this music video in my opinion is young teens to people in their early twenty’s, who like to listen to rock bands such as The Killers, Coldplay and The White Stripes. The target audience is targeted by the uniqueness of the video because of the idea of the band members moving on the beta of the song. The video is very creative just like the White Stripes are which another reason why the video is so successful.

Oasis - Don't look back in anger




After viewing the Oasis music video for one of their most popular and successful tracks; ‘Don’t look back in anger’, I personally think that the video itself is very effective because of the ideas used and the great shots used throughout the video e.g. The mid shot of the drummer playing the drums on a platform in the middle of a swimming pool. The majority of Oasis music videos consist highly of band performance which includes a bit of narrative; which is why Oasis music videos are so unique and successful.

The video itself consists highly of band performance with a bit of narrative which is the average combination for an Oasis music video. Oasis are well known for creating music with mostly band performance and a little bit of narrative which is why this specific music video has been produced in the same way. During the video there are many mid shots and close ups of each individual band member performing which is a really good insert into the video as it allows the audience to know exactly which band members play which instrument or who is the main singer; in this case Liam Gallagher.

Throughout the music video there are many great shots used e.g. at the start of the video when there is a panning shot of an old fashioned white chair. This specific shot adds creativity to the video which is why the video is so unique and successful just like Oasis is. Great shots within a music video are extremely important for the video to be a success; so this specific point definitely proves that this music video is a huge success e.g. there is a close up of Liam Gallagher playing the guitar with the rest of the band members sitting on a wall in the background. This shot shows the wide range of shots used within the video and also shows the creativity of the video.

In my opinion I think that the success of this specific Oasis hit music video comes from the fact that it is the same genre as existing Oasis music videos but is unique to other rock band music videos. Not only the video includes great shots, it also has a really unusual but really good location which adds to the uniqueness of the video. The narrative in the video links in with the performance shots really well is one of the main parts to why this music video is so successful and unique.

The majority of rock band music videos involve a majority of band performance shots and a little bit of narrative which is the average dose for a rock band music video. This music is the same to an average music video in what to include e.g. performance or narrative. But this Oasis music video is very unique with the shots and ideas included because they are to a very high standard. Tying in narrative shots with performance shots is unusual for a rock band music video which is another reason to why this music video is such a success.

The target audience for this music video in my opinion is young teens to people in their late thirty’s, who like to listen to rock bands such as Coldplay and Oasis. The target audience is targeted by the uniqueness of the video because of the great and unusual shits used which is why the video is so successful and unique. The video is very creative just like Oasis are which is another reason to why this video is so unique.

Animatic Storyboard

Analysis -

Some of the feedback that we received was mainly on the fact of the feasibility of the shots. For example, how were we going to get shots of a motorway or certain pier shots and carrying band equipment everywhere for a variety of shots. This was thought of to be very difficult in how it was going to be done in practice when actually creating the video.Some certain shots such as the close up of feet running were disregarded due to lots of negative feedback that we received from the animatic feedback.

Storyboard

Pitch Powerpoint

The Pitch Powerpoint

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The pitch video is in the shared area.

List of Roles Within Group for the Filming

Jon Lovatt – Jon’s roles in the group for filming will be to aid in the help of filming when filming the narrative shots of the video but not the band shots due to as Jon is a member of the band when performing in the video.When Jon is filming he will be aiding other members of the group giving feedback and advice on how to do shots, and help to add ideas when filming and other ideas and angles to come up with.

Guy Blackhall – Guys role in the group for filming will be aiding in the filming of the narrative shots and not band shots due to Guy being a member of the and performing in the video.It will be a similar role again to Jon’s due to Guy also being in the band, he will be aiding in helping with narrative shots and again, giving advice and ideas while filming.

Emily Thompson - Emily’s role within the group when filming will be a fairly vast role with Emily not appearing in the band in the video. When filming the band shots Emily will be able to make use of all the shots and knowledge learned about camera movement and put that forth into filming shots for the music video.Emily will also put her own input into filming by again giving advice and also try to film some great shots when filming the band shots. But also will give feedback when other members of the group may film.

Jack Tweddell – Jacks role in the group for filming will be aiding in the filming of the narrative shots and not band shots due to Guy being a member of the and performing in the video.It will be a similar role again to Jon’s and Guy’s also being in the band, he will be aiding in helping with narrative shots and again, giving advice and ideas while filming.

Planning Timetable

Initial Ideas

Audience Research Results plus Analysis

Audience Research results analysis -

From the audience research we found that the majority of people said that their favourite genre of music was rock/indie with most people’s favourite bands mainly being Coldplay, Oasis and The Killers.

Most of the people asked watch music videos and tend to watch them mainly on the internet (YouTube) or on music TV channels, which included channels from TMF to Kerrang.

There was a wide variety when people were asked what their favourite music video was. These ranged from Red Hot Chilli Peppers Californiacation to The Killers Somebody Told Me. However the majority of people’s favourite videos fit in with the rock/indie theme.

When asked most people said they would prefer to see a narrative or performance based video, this is because they like something to watch but nothing that is to distracting from the song itself. Therefore we will try and incorporate these ideas into our video.

There were mixed answers when asked whether or not people would buy a music DVD, some people said they didn’t see the point however most people said they would buy one if it was a live concert DVD. Costs varied however was no less than £1 and no more than £15. We found that this is a general price for music DVD’s today.

Finally when asked what grabs their attention about a DVD cover people mainly said that the artwork whether it be bright colours used or photographs of the artist/band themselves.

Audience Research Questionnaire

Audience Research Questionnaire

1) What type of music genre do you tend to listen to?
2) Who is your favourite music band/artist?
3) Do you tend to watch music videos?
4) What is your favourite music video?
5) What do you prefer to see in a music video? (Performance, narrative, concept)
6) How do you consume music videos? (Internet, TV, DVD)
7) What music video channels do prefer or tend to watch?
8) Would you ever buy a music video DVD? If yes how much?
9) What grabs your attention from a DVD album cover? (Bright colours, Artwork, Artist, etc)

Album and Single Advert Annotations

Album Advert Annotations –
The Prodigy
Invaders must die




















This ‘Invaders must die’ music album stands out really well because of the colour scheme used. The colour scheme which is used consists of a dirty white, black, grey and a bright orange which is bright when it is used for the title of the advert but is a bit fader when the colour is used at the bottom of the advert. The advert also has the HMV logo at the bottom of the page which adds that extra detail to the advert and makes it stand out really well; this is because the HMV is a bright pink colour which stands out really well above the dull and orange colours used on the advert. As the advert consists of a dirty white, black, grey, a bright orange colour and a bright pink HMV logo; the bright orange and the bight pink HMV logo work really well above the dull colours which is why the advert instantly attracts the eye.

The title of the band; The Prodigy, is located at the top of the advert which instantly attracts the eye. This is because the title of the band is a big font which uses all of the width and space at the top of the advert which grabs the attention straight away. The font used to create ‘The Prodigy’ logo is a very stylish but mean font and it is the bands trademark style. This is used so that people instantly know which band it is when they see the tile and the font used; the font is a house style of ‘The Prodigy’ because it is there standard font and logo. The title of the album ‘Invaders must die’, is located in the middle of the advert which is the standard location for a title to be placed. This location of the title works really well as the eye is drawn to the band name at the top of the advert, then to the bright colours and the album title in the middle of the page. The text for when the album is released is placed near the bottom of the page which is also the standard location for the release date on an advert. The text used to write the release date is a very stylish and unusual font which attracts attention on its own without needing the bright colours and the band name higher up on the advert. The bight pink HMV logo is placed discreetly in the bottom left hand side of the advert but stands out really well as the pink colour works really well above the dull colours used. This extra detail isn’t a lot but makes the advert stand out so much more and makes the advert look really effective.

The image used for the album advert for ‘The Prodigy’ is a massive ball with spikes coming out of it. This peculiar image is a trademark image for ‘The Prodigy’ which adds extra detail to the advert, and attracts the eye because of the sheer size of the image. The image is also used so that people know which band is releasing their new album, as the image is a trademark image for ‘The Prodigy’; so when people see the image they know which band the advert is for.

The target audience for this album would be people in an age group ranging from sixteen year olds to people in their early forty’s. The age group is such a side range because ‘The Prodigy’ have been around for so many years and they have a huge amount of fans due to the band producing great tracks. The target audience would also include people who listen to Drum and Bass, and both male or female. The target audience is targeted through the creativity of the album advert as the advert is rather different top other drum and bass bands, so this is why it attracts more and more attention.

Single Advert Annotations -
The Verve
Love is noise




















The ‘Love is Noise’ single advert stands out really well because of the colour scheme used. The colour scheme which is used consists of neutral colours such as; whites, light browns, dark browns, oak browns, gold’s, and bache’s. The colours used are very earthy which gives the ‘love is Noise’ advert a very neutral feeling and effect. This effect which the creators of the advert create is very different to other single adverts because other adverts usually consist of bright colours. But this advert consists of very subtle and earthy colours with an image of clouds. The name of the single is ‘Love is Noise’ which could represent why the images of clouds are used; clouds represent love, and the earthy colours could represent love as love is natural just like the colours are. This ‘Love is Noise’ advert also has all of the relevant information near the bottom of the page which adds extra detail to the advert and blends in really well with the earthy colours and the image used. The information near the bottom of the advert includes; download of the single is out now, CD and vinyl of single is out on Monday, which exclusive song is included on vinyl, the website of the band, and the logo of the band. As the advert consists of neutral colours such as; whites, light browns, dark browns, oak browns, gold’s, and bache’s; the text font for the information near the bottom of the advert is a white coloured smart subtle font. This coloured font blends in really well with the image used and also the colour scheme used. This is part of the reason why the advert is so easy on the eye and why the advert is so effective.

The target audience for this album would be people in an age group ranging from sixteen year olds to people in their late thirty’s. The age group is such a wide range because ‘The Verve’ have been around for many years dating back from 1990’s. As ‘The Verve’ have been around for so many years, they have collected a lot of fans which is why the band themselves are so successful. The target audience would also include people who listen to bands such as ‘The Verve’, ‘Coldplay’, and ‘Oasis’. The band have been of and on since the start of their career but they started their career in 1990 – 1995, then 1997 – 1999, and then2007 – 2009. The target audience is targeted through the creativity of the ‘Love is Noise’ advert as the advert is rather different to other band single adverts. This is mostly because of the subtle image and the earthy colour scheme which has been chosen to make up the advert.

Single Advert Annotations -
Santogold
Lights out

The ‘Lights Out’ single advert stands out really well because of the colour scheme used. The colour scheme which is used consists of greens, browns, whites, and bache’s. The colours used are very subtle colours which blend in really together, and the colours are why the advert stands out as well as it does. The image used on this advert consists of two images of the artist; Santogold. This effect gives the advert a real creative touch because the leaves used at the top and bottom of the advert also cover the eyes of the artist. This effect links in the images really well together and this is why the colours and the images blend in extremely well together. This ‘Lights Out’ advert also has all of the relevant information located near the bottom of the advert which is the average place for all of the information. The information used on the advert is created with a very stylish font which adds that extra detail to the advert and makes the advert stand out even more. The relevant information on the advert includes: which artist the new single is from, when the single is able to be downloaded, when the CD is in stores, a Myspace address for the artist, and the logo of the artist. The font style used to create the title of the artist and the tilt e of the song is a very wild font, but blends in really well with the actual advert as the advert is also very wild. This extra detail makes the advert stand out even more than it already does. This is part of the reason why the advert is so creative and effective.

The target audience for this Single would be people in an age group ranging from fifteen year olds to people in their mid twenty’s. The reason behind this age group stretching ten years, is that Santogold started her solo career in 2003. She then released her debut album Santogold in 2008 and has ever since been a singer and song writer to watch out for. As Santogold has been around since 2003, she has collected an awful amount of fans which is why she is such a successful music artist. The target audience would also include people who listen to artists and bands such as Santogold and ‘The Artic Monkeys’. The target audience is targeted through the creativity of the ‘Lights Out’ advert as the advert is rather unusual compared to other artists adverts and indie bands adverts but at the same time very effective. This is mostly because of the design because the green coloured leaves used at the top and bottom of the advert, are also used to cover the eyes of the artist. This effect gives the advert extra detail which makes the advert look really effective and stylish.

Single advert annotations -
Late of the pier
Heartbeat

The ‘Heartbeat’ single advert stands out really well because of the gentle colour scheme used. The colour scheme which is used consists of gentle and vibrant colours such as; reds, oranges, yellows, pinks, blues, turquoises, greens, blacks, and browns. The colours which are used are very vibrant, gentle but at the same time very subtle colours which gives the advert a very neutral feeling and effect. This effect which is created by the colour scheme is very different to other single adverts; this is because other single adverts usually consist of bright colours which are meant to make the advert stand out really well. But in this case, the ‘Heartbeat’ advert doesn’t need extremely bright colours in order for it to stand out; the advert consists of subtle, gentle and vibrant colours which is why the advert is so effective and stands out really well. This advert also consists of an image of a collage of various subtle, gentle and vibrant colours. The collage also contains a logo within the middle of the collage which is the official logo for the band; Late of the pier. The title of the single is ‘Heartbeat’ which could represent why the image has a collage of vibrant but subtle colours; this is because the colours could link in with the heartbeat. This ‘Heartbeat’ single advert also contains all of the relevant information near the bottom half of the advert which adds extra detail and blends in really well with the collage of colours, and the background colour used. The information near the bottom of the advert includes; download of the single is available now, which remixes are available, which album the single is taken from and which date the album is released, a review of the single from NME, website address, MySpace address, and the logo of the band. As the advert consists of neutral, subtle and vibrant colours such as; reds, oranges, yellows, pinks, blues, turquoises, greens, blacks, and browns; the text font for the title of the band, single and the relevant information at the bottom of the advert is a white coloured smart subtle font. This colour stands out really well above the colour scheme and the image used. This is one of the main reasons why the advert is so easy on the eye and why the advert is so effective.

The target audience for this single would be people in an age group ranging from fifteen years olds to twenty five year olds. The age group is such a wide range because ‘Late of the pier’ have been in the limelight since 2004 which means that they have been around for five years. As ‘Late of the pier’ have been around for five years, they have collected a lot of fans which is why the band themselves are so successful. The target audience would also include people who listen to bands such as ‘Late of the pier’ and ‘The Script’. The target audience is targeted through the creativity of the ‘Late of the pier’ advert as the advert is rather different to other band single adverts. This is mostly because of the subtle but vibrant collage of colours and the vibrant but gentle colour scheme which has been chosen to make up the advert.

Album advert annotations -
Noah and the Whale

Peaceful the world lays me down

The ‘Peaceful the world lays me down’ album advert stands out really well because of the bold title, the image which takes up most of the advert, and the colour scheme used. The colour scheme which is used consists highly of dark colours such as greys and blacks, and also contains bright colours such as yellows, oranges, whites, greens, and pinks. The colours used create a really good contrast in colours which is why the advert looks really effective. If the advert contained just bright colours or even just dark colours, then the advert would look incredibly dull and boring; but as this advert contains both bright and dark colours then the advert cerates a really good contrast of colours. The effect which is created by the colour scheme of both bright and dark colours is very different to other album adverts; this is because other album adverts usually consist highly of bright colours which are meant to make the advert stand out really well. This album advert stands out really well because the colour scheme consists both of bright and ark colours, which means that the advert doesn’t need to consist highly of bright colours in order for the advert to stand out really well. This advert also contains a massive image of the band members which takes over half of the advert. The image is of the band members within ‘Noah an the Whale’, and it shows all of the band members posing to the camera with an umbrella. The image itself is quite a dark image but one of the band members has a bright yellow tie, another has a bright yellow scarf and another is holding a bright yellow umbrella. This contrast of colours within the advert makes the advert itself stand out really well and makes it look really effective. The title of the band is shown as a really smart and cool looking orange font which makes the advert look really effective. The font of the title is really easy on the eye but at the same time makes the advert stand out really well. This ‘Peaceful the world lays me down’ album advert also contains all of the relevant information on the left hand side of the advert which adds extra detail to the advert. The information on the left hand side of the advert includes; which date the album will be released, which top songs are included on the album, a review of the album from NME and Q magazine, which music store the band will be performing live at, what date they will be performing live, and a Zavvi logo.

The target audience for this ‘Noah and the whale’ album would be people in an age group ranging from fifteen year olds to twenty three year olds. The age group is such a wide age range because ‘Noah and the Whale’ have been in the music spotlight since 2006 which means that they have been around for about three years. As ‘Noah and the whale’ have been around for three years, they have collected a lot of fans which is why the band themselves are so successful. The target audience would also include people who listen to bands such as ‘Noah and the whale’, and ‘The Script’. The target audience is targeted through the creativity of the ‘Noah and the whale’ advert as the advert rather different to other band album adverts. This is mostly because of the massive image of the band which takes up most of the advert.

DVD Cover Annotations

DVD Cover Annotations
Chemical Brothers
Singles 93 – 03

The front cover of this Chemical Brothers – Singles 93 – 03 DVD album catches my eye very well with the use of the electric pink and blue coloured ‘The Chemical Brothers’ logo, slap bang in the middle of the front cover. The main reason to ‘The Chemical Brothers’ logo standing out as well as it does is down to the black coloured background which makes the electric pink and blue colours stand out. Even though the cover is a very plain design unlike dance bands albums usually are, the bright colours used on top of the black background more than make up for it. This is due to it being really effective as in standing out really well and catching the eye of its target audience. The use of the text; ‘Singles 93 – 03’ underneath ‘The Chemical Brothers’ logo adds a little bit of more detail which just makes the cover look even more effective and professional than it already does. The white coloured DVD logo located at the bottom of the front cover establishes what genre of technology the album is on e.g. DVD, CD etc. The DVD logo doesn’t spoil the front cover design by over crowding it which is why I like this DVD album cover as it is quite plain but at the same time very effective and complex design.

The back cover of the Chemical Brothers – Singles 93 – 03 DVD album carries on the same electric pink and blue coloured design theme as the front cover. ‘The Chemical Brothers’ logo on the front cover of the DVD album is coloured in electric pink and blue which is carried in onto the back cover e.g. the fancy artwork design on the back cover is coloured in electric pink and blue the same as the logo on the front cover. This design shows consistency throughout the front and back cover as the text font used to write down the track listing and any necessary information about the cover, is the same as the text on the front cover and the same as the text on the middle separation bit of the album cover.

This could suggest that the creators of the album cover work have thought a lot about the design work to make the cover look consistent throughout, the same as Chemical Brothers produce consistent great dance music.

DVD Cover Annotations
Eminem
E

The front cover of the Eminem – E DVD album straight catches my eye the most with a giant E (but backwards) right in the centre of the front cover. Eminem usually isn’t associated with the giant E so people wouldn’t be familiar with it when they first see it, but Eminem is associated with parental advisory which indicates to the albums audience who the artist is of album. The giant white E design is situated on top of a black background which obviously makes the E stand out; white above black. But just having a white logo above a black background would be very boring and dull; so the creators of the album cover have put a lime green section in behind the E logo which fades out around the sides of the logo. This design just adds a little bit extra to the cover, making it stand out more and making it look more effective. The parental advisory logo on the bottom right hand side of the front cover establishes which music company the album is from and adds more detail to the front cover as it is quite bare; with there just being a logo in the middle of the cover.

The middle separation section of the DVD album cover carries on the same black coloured background theme from the front cover, and the same white E logo with a green coloured design behind the logo also from the front cover. There is no mention on the front cover of the album being an Eminem album even though there is big clues such as the giant E and the parental advisory logo. On the middle section there is ‘EMINEM’ slap bang in the middle next to the E logo design which establishes the artist of the DVD album.

The back cover of the Eminem DVD album is very different to other DVD albums such as Chemical brothers, Michael Jackson, and Faithless as they all have designs which link in with the front cover of the album. But Eminem on the other hand has twenty images of himself which don’t really link in with the front cover of the album. This design of having twenty images of Eminem makes the back cover stand out really well but at the same time doesn’t really look right and doesn’t go with the front cover. In between the middle images there is a slight shade of green coming behind the images but it doesn’t look very clear, so you can’t make out that the front cover is consistent to the back cover.

The track listing for the Eminem DVD album is in small font near the bottom of the back cover, which doesn’t look right as the images dominate the back cover even though the track listing should.

DVD Cover Annotations –
Forever Faithless
The Greatest Hits

The front cover of the Forever Faithless – Greatest Hits DVD album straight away catches my eye with the use of the slick but very stylish design. The use of the black background on the front page makes the image of Maxi Jazz; the black ethnic lead singer from the band: stand out really well with quite bright lighting used to light up his chest and dark lighting to give a bit of a shadow to his face which makes him blend in really well with the background but also makes him stand out at the same time. The lightning effect gives of the impression that Maxi Jazz and the band are emerging into the lime light with the use of the mysterious shadow on his face.
The use of the yellow font above the image makes the image stand out even more because of the colour contrast of bright yellow font above black background and the image. The actual layout of the front cover design is very simple but at the same time very effective.
This could relate back to the actual band Faithless, as they are a world famous band which means that they are very effective in the spotlight but at the same time fame doesn’t get to their head so they are never in the limelight apart from when they release new songs or go on tour which could mean that they are very simple but at the same time very effective when they need to be.

The back cover of the DVD album has an image of Maxi Jazz hugging Sister Bliss; a fellow member of the band Faithless. Maxi Jazz has the word Bliss tattooed on his back which alerts the target audience that the woman in the image is called Bliss. The image used on the back cover of the album is very simple which relates back to the front cover as that is also very simple but very effective. The background colour and the image used gives off a very calm atmosphere and impression.

The layout of the song text is located on the right hand side of the back cover, which fills in the gap next to Maxi Jazz’s face. The text is in perfect line with Maxi’s head which gives of a very effective design.

The design for both the front and back cover of the Forever Faithless – the Greatest Hits album, doesn’t really tie in with the usual artwork for a dance music band. The stereotypical design for a dance music related band would usually be bright colours, arty design and more a less stands out really well. But this design, even though it stands out really well, it has a very simple but at the same time a very effective design which represents Faithless as they aren’t any usual dance music band, they are a ‘one of’ dance music band.
The layout of the barcode, relevant information concerning the album and any necessary logo’s, is a very simple design which again tie’s in with the whole design for the album. The plain black background colour tie’s in with the plain black background cover of the front cover which makes the whole design of the album look really effective.

DVD Cover Annotations
Michael Jackson
Video Greatest Hits
History

The front cover of the Michael Jackson – Video Greatest Hits DVD album straight away catches my eye because of the simple looking but at the same time very complex design. The white coloured background gives of the impression of the cover looking very simple but in fact the design is very complex, with the use of the logo behind the title of the album, the red and orange coloured image of Michael Jackson, the DVD logo tucked in at the bottom of the cover, and the Michael Jackson signature in scripted on the left hand side of the cover. All of these details may look very simple above the white coloured background but they are very complex details which make the front cover design look really effective. The use of the layout of the red and orange coloured image of Michael Jackson gives of the impression of looks good on the eye, due to the image being located right on the bottom of the cover. This minor detail makes it look like Michael Jackson is dancing on the cover which again makes the cover look really effective.

The middle parting section of the album cover tie’s in really well with the front cover design. This is because it involves some of the same features which give extra detail to the album cover. The middle parting section has the same logo as the front cover, the same styled text as the front cover, the same DVD logo at the bottom of the cover, and the signature of Michael Jackson crosses onto the middle parting section which makes the cover look even more effective than it already does by adding a little extra detail.

The back cover of the Michael Jackson DVD album stands out really well the same as the front cover. This is because of the white coloured background which makes the cover look quite plain but it has a really complex and effective design including: two faded images of Michael Jackson dancing, an image of a pair of eyes at the top of the cover, four paragraphs of text which all have different boldness and fonts to make the cover stand out even more and make it unique, and the barcode is in a different place to where it usually is on a DVD album which gives the cover an extra piece of detail.

DVD Cover Annotations
The Prodigy
Their Law
The Singles 1990 – 2005

The Prodigy – Their Law DVD album front cover straight away catches my eye due to the gyanourmous ‘Prodigy’ album logo in the middle of the front cover. The actual logo on the cover looks like a police badge which could state that it’s the Prodigy’s law to listen to their music i.e. their law (the name of the album). In the middle of the badge logo is an image of a spider or a scorpion which is on all of ‘The Prodigy’s’ merchandise including CD’s, and DVD’s, due to the image being renowned to the Prodigy. The dark grey and black background on the front cover allows the badge logo in the centre of the cover to stand out even more even though all the colours on the front cover are dark colours e.g. purple, grey, black, and a shade of white (which isn’t dark). There is also a certificate 18 logo on the bottom right hand side of the cover which stands out really well due to the logo being bright red, and the rest of the colours on the front cover being dark colours. ‘The Prodigy’ are known as a gothic drum and bass band which is why the majority of the colours on the front cover being dark colours. As Prodigy are a gothic themed band their target audience are people who are interested in gothic clothes, music and drum and bass music. ‘The Prodigy’s target audience are targeted through the use of a police badge being on the front cover saying ‘Their Law’, the use of dark colours linking in with the gothic theme, and a certificate 18 logo on the bottom right hand side of the cover which makes ‘The Prodigy’ look like ‘nut case’ drum and bass band (which they are).

The design of the back cover of the DVD album looks like all of the information including track listing is written on and stuck on by tabs and celotape. The information isn’t in straight lines either which could suggest that ‘The Prodigy’s’ set their own law on how to do things e.g. the album name – Their Law. Again the dark coloured background is used on the back cover the same as the front cover, but the track listing and relevant information is brightly coloured to suggest that ‘The Prodigy’ have a brighter side than just the gothic side.

Music Video Annotations

Music Video Annotations
Chemical Brothers
Hey Boy Hey Girl



After viewing the Chemical Brothers music video for their smash hit ‘Hey boy Hey girl’ track, I think the video itself is very effective as it is very creative.

The structure of the video is very different to other music videos relating to the genre: dance music, as the only real performance based shot is when the woman is in the club and the DJ is in the background getting the crowd going on the decks. That specific shot though isn’t really counted as performance based due to the fact that it is part of the mise en scene within the shot e.g. in the nightclub. Most of the video is narrative as it is telling a sort of story e.g. girl goes on a trip with school, then brakes her arm, then years on appears in a nightclub where she sees humans as skeletons.

I personally really like this music video as it is very creative and this type of music video hasn’t been used on this type of music genre. The only really similar music video which has the same music genre is the Basement Jaxx’s track ‘Where’s your head at’, which involves monkeys with human faces jumping around; which is sort of similar to humans turning into skeletons. I think the success of the video comes from the creativity of the music video as it hasn’t been seen before with that type of music genre or any music genre in particular. The shots used to illustrate the girls story in the video shows the really creativity of the creation of the video and the storyline of the video.

‘Hey boy Hey girl’ so far is the Chemical Brothers best and most successful track to date. Even though they have produced many decent and successful tracks which have very interesting and creative music videos to go with the track, they haven’t produced one track so good as ‘Hey boy Hey girl’. Existing successful songs from the Chemical Bothers include: ‘Do it again’, ‘The salmon dance’, ‘Galvanize’, ‘Block rocking beats’, ‘Believe’, ‘Out of control’, and ‘Star guitar’. Chemical Brothers are now beginning to focus on DJ sets more instead of creating music, which is a sign of a new era. They haven’t really released a new single for a while now, and have started to do more and more DJ sets including a very famous DJ set at ‘We love Sundays’ at Space nightclub in Ibiza this past summer 2009.

The target audience of the Chemical Brothers track ‘Hey boy Hey girl’ is possibly a young age group maybe 17 years of age to 25 years of age (people who go clubbing), listen to dance music and either sex; male and female. They are targeted by the use of the creative music video which is very different so it attracts more and more attention, and by Chemical Brothers releasing a new track which will also attract more and more attention to Chemical Brothers fans.

Music Video Annotations
Eminem
Stan

After viewing the Eminem music video for his smash hit ‘Stan’ track, I think the video itself is very effective because it is very unique and the storyline of the video is very touching which makes you really understand the video when watching it.

The structure of the music video ‘Stan’ is very different to other rap and R’n’B track videos due to the fact that it has a real touching storyline which makes the lyrics of the track link in really well with the actual storyline of the video. The majority of the video is both performance and narrative based due to the fact that the storyline tells the story itself, and the performance throughout the video also tells the story really clearly.

I personally really like this music video as it is incredibly powerful in the meaning it has, and very unique as I haven’t seen such a powerful music video as ‘Stan’. This music video is probably my favourite rap and R’n’B music video due to the fact that it has a real meaning to it, when you listen to the lyrics you understand the storyline and the pain Stan is feeling during the song storyline.

‘Stan’ so far is Eminem’s best and most successful music video die to the fact that the type of video hasn’t been done before which makes ‘Stan’ very unique. Even though Eminem has produced lots of quality music tracks, none of them have a better video version than ‘Stan’. Existing brilliant Eminem songs include: ‘When the music stops’, ‘Superman’, ‘Cleaning out my closet’, ‘Loose yourself’, ‘White America’, ‘Square dance’, and Eminem’s most famous song ‘Real Slim Shady’. Eminem has been producing very creative rap songs since 1998 with six independent albums under his belt; The Slim Shady LP, The Marshall Mathers LP, The Eminem Show, Encore, Musical Hiatus, and Relapse and Relapse 2. These facts show that Eminem is a dark horse of the music industry; he has a dodgy background which makes him himself but he still bring out quality songs which doesn’t stop him from being a brilliant music producer.

The target audience of the Eminem track ‘Stan’ is possibly an age group ranging from fourteen years of age to twenty five years of age, listen to rap music, people who listen to rap music, and either sex; male and female. The target audience is targeted by the use of the creative and unusual music video which is very different so it attracts a lot of attention, and Eminem is a worldwide rap artist so that will also attract a lot of global attention.

Music Video Annotations
Faithless
We Come One



After viewing the Faithless music video for their smash hit ‘We come one’ track, I think the video itself is very effective as it is such a creative video which links in with the track itself being such a creative music track.

The structure of this music video is very stereotypical as it has a lot of performance based features init such as Maxi Jazz singing throughout the track, but the storyline of there being riots but in the end we come one; is very different and hasn’t been used in any music genre music videos.

I personally really like this music video due to the fact of the camera angels and shots used and the use of the creativity throughout the video e.g. mise en scene and storyline. I think the success of the music video comes down to Faithless being such a big band so they need a really brilliant video to go with their brilliant music, and to set a stepping stone for up and coming dance music artists. This is because Faithless are the heart and sole of Dance music; they were there when it all began so it is important for Faithless to bring out incredible tracks with incredible videos e.g. ‘We come one’. I also think that the success of the video comes down to the camera shots used e.g. the over the shoulder shot used to show Maxi Jazz singing the words at the start of the video, which then goes into a close up of him singing really gives a feel to the song.

‘We come one’ so far is Faithless best and most successful music video to date as it is such a famous music video with the use of the police riot van falling over. Even though Faithless have produced so many successful and amazing tracks, ‘We come one’ has the best video due to the fact that the rest of the videos aren’t that good. Existing successful Faithless songs include: ‘God is a DJ’, ‘Mass destruction’, ‘I want more’, ‘Tarantula’, ‘One step too far’, ‘Music matters’, and Faithless’s most famous song ‘Insomia’. The last song Faithless produced was the successful ‘Music matters’ track which was produced back in 2006, but since then haven’t produced any other tracks. The future for Faithless doesn’t really look very promising as various band members are doing their own thing including; Sister Bliss who is starting to do DJ sets, Maxi Jazz who has begun a new project with fellow Faithless member Jamie Catto, and Rollo who has set up his own music record label.

The target audience of the Faithless track ‘We come one’ is possibly a young age group maybe 16 years of age to 24 years of age (people who go clubbing), listen to dance music, listen to electronica music, and either sex; male and female. They are targeted by the use of the creative music video which is very different in ways; with the use of the camera angles and shots used, the mise en scene, and the storyline behind the single. They are also targeted by the use of attention Faithless will receive when bringing out new tracks, because it is such a big band that when something new happens, they attract a lot of attention.

Music Video Annotations
Michael Jackson
The way you make me feel




After viewing the Michael Jackson music video for his award winning smash hit ‘The way you make me feel’ track, I think the video itself is very effective as Michael himself was a very creative and talented singer and performer.

The structure of the music video for ‘The way you make me feel’ is in-between both narrative and performance based because even though the video has a huge storyline of the way it makes Michael feel, it also includes a lot of Michael Jackson performing both as a singer and a dancer.

I personally really like this music video due to the fact of the mise en scene being a really old ghetto area of America which gives a really good feeling to the video and adds that little but extra. I’m a fan of Michael Jackson so I listen to all of the lyrics to his songs and get the best out of them, understanding them and most of all appreciating them; because he is no longer here we have to appreciate the musical genesis he was and the music he produced as a singer. I think the success of the video came from the background of Michael Jackson himself because he will attract a huge crowd which ever song he produces and sings.

‘The way you make me feel’ is one of the most famous tracks from the self proclaimed ‘King of Pop’ Michael Jackson who has produced seventeen number one singles, thirteen Grammy awards, and estimated sales of 350 million – 750 million records worldwide. Michael Jackson has produced an unbelievable amount of hits over the years including: ‘Man in the mirror’, ‘Black or white’, ‘Smooth criminal’, ‘Thriller’, ‘Bad’, ‘ABC’, and Michael Jackson’s most famous song of all time: ‘Billy Jean’. Michael Jackson died on 25.06.2009 but was due to perform a worldwide return tour including performing at Wembley.

The target audience of Michael Jackson’s track ‘The way you make me feel’ is most likely an age group ranging from 16 years of age to 60 years of age, this is die to Michael being around for so many years producing great tracks. The target audience will also be people who listen to 70’s, 80’s and 90’s pop music, and either sex; male and female. The target audience is targeted by the use of the creative music video which will gain lots of attention, and Michael Jackson being out a new track which will gain loads of attention due to him being a global musical icon.

Music Video Annotations
The Prodigy
Voodoo People




After viewing The Prodigy’s music video for their smash hit ‘Voodoo people’ track, I think the video itself is very effective as it is unbelievably unique as it hasn’t been done before.

The structure of the music video for ‘Voodoo people’ is very different compare to other dance music videos and drum and bass videos as they are mostly focused on performance, but this video has no performance included in it what so ever. This means that it is usual but very unique just like the bands are; as they are such a unique band. The storyline of the video doesn’t really exist because it is completely focused on about fifteen people running from one side of the city to another which may link in with the title of the song; Voodoo people.

I personally think that this music video is unbelievable and is probably my favourite music video of all times even coming before Fatboy Slim – ‘Push the tempo’. Even though it is a very simple design of a music video as it doesn’t include any special effects, it is extremely effective as it hasn’t been seen before on a music video which makes it very unique and special as it is the first music video of its kind. I think the success of the video comes down to the creativity of the storyline as The Prodigy are known as a very crazy drum and bass band which sort of links in with the design of the video as it is also very crazy and out of this world, which means that it is very unique just like the band itself.

‘Voodoo people’ so far isn’t The Prodigy’s most famous music track or music video by any means but is one of the best music videos around due to the fact that even though it has no special effects and it is a very simple idea; it is such a effective and creative music video. Over the past 19 years The Prodigy have been around they have produced amazing and immense tracks such as: ‘Breathe’, ‘Smack my bitch up’, ‘No good’, ‘ Out of space’, ‘Everybody in the place’, and The Prodigy’s most famous track ‘Firestarter’. Everyone thought that after all of these amazing tracks The Prodigy were done with creating music but they came back with a brilliant album called ‘Invaders must die’ which had a world tour brought out for it which was sold out at every arena The Prodigy performed in.

The target audience of The Prodigy’s track ‘Voodoo people’ is possibly an age group ranging from 16 years of age to people in their early 40’s. It is such a wide age range due to the fact that The Prodigy have been around for so many years producing great tracks which everyone loves. The target audience may also include people who listen to electonica, people who listen to drum and bass, and either sex; male and female. The target audience is targeted through the use of the creative music video which is very different so it attracts more and more attention, and by The Prodigy releasing a new track which will also attract a lot of attention to The Prodigy’s fans and music fans in general as The Prodigy are such a global band.

Music Video Annotations

Chase & Status featuring Plan B

End Credits

After viewing Chase & Status’s music video for their most well known track ‘End credits’, I think the video itself is extremely effective and exciting because it includes great shots and has a really good storyline.

The structure of the music video for ‘End credits’ is very different to other music videos which I have annotated before because the song is featured within a film called; Harry Brown. This is why the video involves a high amount of footage from the film. The music video itself doesn’t involve any real performance apart from the singer Plan B singing the song; this is because Chase & Status are DJ’s so they can’t really carry out any performance shots. As the music video doesn’t involve any performance apart from Plan B singing; this shows that the video involves a high amount of narrative which is from the film, Harry Brown. The storyline within the music video is based on the storyline within the film, Harry Brown; this is because the video consists only footage from the film. Plan B who has collaborated with Chase & Status in order to create the track, is also the main character within the film, Harry Brown. Every shot which Plan B consists of within the music video is located on the same film set as the film, Harry Brown. This effect shows the creativity of the video as nearly all of the shots which are from the film include Plan B singing within the shot e.g. there is a shot from within a pedestrian subway which includes footage from the film, the shot includes the main character who is also Plan B kissing a girl but then Plan B is singing in the background; this means that there is two of the same person but in different clothing in the same shot which shows how creative this music video is. This effect gives the impression that Plan B is actually singing in the video even though the main character within the film is also Plan B.

Straight from the start of the music video there is a great shot which is used. This shot consists of Plan B falling from the sky into the middle of a road in slow motion. The slow motion is then combined with an extreme close up of Plan B’s head to show the impact of Plan B hitting the floor. The start of the song is rather slow which means that the slowness of the song fits really well with the slow motion of the first shot within the video. The start of the video links in really well with the end of the as at the end of the video, Plan B’s body is floating in mid air then Chase & Status run around the corner and find Plan B on the floor. So at the start of the video Plan B is hitting the floor in slow motion then at the end of the video Plan B is in mid air then on the floor.

I personally really like this Chase & Status music video because the effect of the actual footage from the film Harry Brown, being used within the music video even with the main singer singing in the background and always within the shot makes the music video look unbelievably effective. Even though the music video has a really simple design because it features an extremely high amount of footage from a really famous film, the singer who is Plan B is also the main character within the film which gives the video a really creative design to it. I think the success of this music video is mainly down to the singer within the song being the main character within the film which gives the music video a real creative effect to it. From the knowledge which I have, this has never occurred before within a music video which is why even though the video is simple, it is also unique and stands out really well.

‘End credits’ so far is Chase & Status’s most famous track because the music video itself is incredibly effective, the linking in with the film ‘Harry Brown’ gains a lot of popularity, and the band duo are currently at their best because they are gaining spots within the UK music charts. Over the past seven years Chase & Status have been producing great and exciting tracks such as ‘Wise up’, ‘Disco’, ‘Druids’, and of course ‘End credits’. In 2008 Chase & Status produced an amazing album called ‘More than alot’ which achieved the best drum and bass album award held in Birmingham. When Chase & Status produced their most well known track; ‘End credits’, they achieved ninth spot within the UK top40 which is a massive popularity boost and promotion of the band duo.

The target audience of Chase & Status’s track ‘End Credits’ is possibly an age group ranging from 15 years of age to people in their late twenty’s. The target age range is so large because the band duo; Chase & Status, have been around since 2002 creating great drum and bass tracks which everyone loves. The target audience may also include people who listen to electronic such as Rusko, people who listen to drum and bass such as The Prodigy, and either sex; male or female. The target audience is targeted through the use of the creativity of the music video, because the video itself is very eye catching and effective. As Chase & Status are a very popular drum and bass band, every time they release a new track they gain an awful lot of attention from drum and bass fans because they are incredibly well known within the underground drum and bass scenery.