Audience Research results analysis -
From the audience research we found that the majority of people said that their favourite genre of music was rock/indie with most people’s favourite bands mainly being Coldplay, Oasis and The Killers.
Most of the people asked watch music videos and tend to watch them mainly on the internet (YouTube) or on music TV channels, which included channels from TMF to Kerrang.
There was a wide variety when people were asked what their favourite music video was. These ranged from Red Hot Chilli Peppers Californiacation to The Killers Somebody Told Me. However the majority of people’s favourite videos fit in with the rock/indie theme.
When asked most people said they would prefer to see a narrative or performance based video, this is because they like something to watch but nothing that is to distracting from the song itself. Therefore we will try and incorporate these ideas into our video.
There were mixed answers when asked whether or not people would buy a music DVD, some people said they didn’t see the point however most people said they would buy one if it was a live concert DVD. Costs varied however was no less than £1 and no more than £15. We found that this is a general price for music DVD’s today.
Finally when asked what grabs their attention about a DVD cover people mainly said that the artwork whether it be bright colours used or photographs of the artist/band themselves.
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